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Pantone 2018 Color of the Year

When it comes to your wedding, it can be difficult to know what trends you should incorporate into your big day. After all, most couples are planning out details many months, if not a year in advance, only to feel that certain elements are passé or overdone by the time their wedding rolls around. With so many industry experts constantly predicting what will be “in” for the next several seasons, it can be exhausting to keep up with whatever the latest wedding fads are (Mason jars! Gold flatware! Donuts!). One organization you can always count on to accurately depict the next year’s trends? The Pantone Color Institute (PCI) in Carlstadt, New Jersey.

Known for setting color standards across the world, it’s Pantone’s job to communicate, identify, and match colors from the graphic arts community into other industries, ensuring accuracy from start to finish in the design process. According to their website, the Pantone Color Institute is “a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development.”

Since the year 2000, the PCI has established a “Color of the Year,” which has influenced everything from interior design to fashion, to – you guessed it – wedding trends. Remember when 2017 became the year of “Millennial Pink?” PCI called that way back in December 2016, when they declared Rose Quartz, a soft, blush pink hue, to be one of the upcoming colors of the year (alongside Serenity, a pastel blue shade).

Artists, design aficionados, and of course, wedding industry leaders anxiously awaited the announcement of 2018’s Color of the Year, which was released on December 7. And the winner is… Ultra Violet!

You might be thinking, “isn’t that just…purple?” Well, when you take colors as seriously as Pantone, there’s a lot more to it than meets the eye.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says PCI. “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.”

So now that you’re up on what will undoubtedly be the color of 2018, how can you work this into your upcoming I Dos? Fortunately, there’s tons of ways to incorporate Ultra Violet into your nuptials, from subtle pops of color to the overarching theme of the entire day. Check out some inspiration below from SEG couples who have used the this hue in their decor, uplighting, flowers, bridesmaid dresses, and more!

Amy Anaiz
Angelina Rose Photography
Angela Greenlaw Photography
Berry Photos
Angelina Rose Photography
Courtney Perkins Photography
Angelina Rose Photography
Kristin Griffin Photography
Bharat Parmar – 617 Weddings

By: Lindsay Scouras